Eclipse Dance Studio

A hypothetical study of a self created dance studio that required a full branding strategy.

The branding

Everything starts with the logo. So. Here’s the logo.

Specially designed logotype and symbol for Eclipse dance studio. The logotype is transfigured to attain the curvilinear features of an ellipse.

The colour? Yep. Minimal, sleek. modern, black. Seemed like the appropriate use of elements to go with the nature and core of the people of the studio. The face of the studio is their people after all.

Of the Deliverables

The deliverable table includes the letterhead, business card and envelope trinity;

Brand Manual

The brand manual entailing the details of of branding : The logo size and colour, branding elements, mood boards and other branding properties.

Invite + Photocard

A collaboration invitation to invite popular individuals to collaborate with the studio. It includes instructor photocards that reveals the personal vibes of the instructors;

Concert Ticket

And an laser cut, interactive dance concert ticket. Place the ticket into the sky and get your own eclipse. Click a picture and post on social media tagging the studio!

Photography

The people are the brand.

The instructors embody the brand. Therefore, one must brand the people in order to brand the studio. For modelling purposes, I’d like to credit Amit Vinod Chand, Bhavya Srivastava, Muskan Pai and Shruti Pradeep Mane for stepping in as models for the hypothetical dance studio instructors.